Organic traffic is the traffic that comes to your online store from search engines, social media, and other sources without paying for it. Organic traffic is more valuable than paid traffic because it is more sustainable, cost-effective, and trustworthy. Organic traffic also helps you build your brand awareness, authority, and loyalty among your customers.
But how do you increase your organic traffic? It’s not easy, but it’s not impossible either. You need to use some proven strategies that can help you optimize your online store for better organic growth. Here are eleven strategies that you can use to drive more organic traffic to your online store:
1. Optimize Keywords
Keywords are the words and phrases that your potential customers use to search for your products or services. You need to research your target keywords and use them in your content, titles, meta tags, and URLs. You also need to write high-quality content that provides value and answers your customers’ questions.
To optimize your keywords, you can use tools like Google Keyword Planner, Ubersuggest, or Moz Keyword Explorer. These tools can help you find relevant keywords, analyze their competition and search volume, and suggest related keywords. You should also use long-tail keywords, which are more specific and less competitive than short-tail keywords.
2. Optimize Site Speed
Site speed is an important factor that affects your organic ranking and user experience. If your site is slow, you will lose visitors and conversions. You need to improve your site speed by using a fast hosting service, compressing images, caching pages, and minimizing scripts and plugins.
To optimize your site speed, you can use tools like Google PageSpeed Insights, GTmetrix, or Pingdom. These tools can help you measure your site speed, identify issues, and suggest improvements. You should aim for a site speed of less than 3 seconds on both desktop and mobile devices.
3. Create a Blog
A blog is a great way to attract organic traffic and showcase your expertise and personality. You can use your blog to share useful tips, guides, reviews, stories, and news related to your niche. You can also use your blog to link to your products and services and encourage readers to buy from you.
To create a blog, you need to choose a platform like WordPress, Shopify, or Medium. You also need to choose a domain name, a theme, and a hosting service. You should also create an editorial calendar and plan your content ahead of time. You should post regularly and consistently, at least once a week.
4. Leverage Social Media
Social media is a powerful tool to drive organic traffic to your online store. You can use social media to share your content, products, offers, and testimonials with your followers. You can also use social media to engage with your audience, build relationships, and get feedback.
To leverage social media, you need to choose the social platforms that suit your niche and audience. Some of the most popular platforms are Facebook, Instagram, Twitter, Pinterest, and YouTube. You should also create a social media strategy and schedule your posts using tools like Buffer or Hootsuite. You should post regularly and consistently, at least once a day.
5. Build Backlinks
Backlinks are links from other websites that point to your online store. Backlinks help you boost your organic ranking and authority. You can get backlinks by creating valuable content that others want to share, guest posting on relevant blogs, participating in forums and communities, and reaching out to influencers and bloggers in your niche.
To build backlinks, you need to find quality sites that are related to your niche and have high domain authority. You can use tools like Moz Link Explorer or Ahrefs Backlink Checker to find these sites. You should also create a pitch that explains why they should link to your online store, how it will benefit them and their audience, and what you can offer in return. You should also follow up with them and thank them for linking to you.
6. Encourage Reviews
Reviews are another way to increase your organic traffic and credibility. Reviews help you improve your online reputation, social proof, and customer loyalty. You can encourage reviews by asking your customers for feedback, offering incentives or rewards, displaying reviews on your site and social media, and responding to reviews politely and professionally.
To encourage reviews, you need to make it easy and convenient for your customers to leave reviews. You can use tools like Trustpilot, Yotpo, or Google My Business to collect and display reviews. You should also ask for reviews at the right time, such as after a purchase, a delivery, or a service. You should also respond to both positive and negative reviews and show your appreciation and care.
7. Analyze and Improve
The seventh strategy is to analyze and improve your organic traffic performance. You need to track and measure your organic traffic sources, keywords, conversions, bounce rate, and other metrics using tools like Google Analytics. You also need to test different elements of your site and content using tools like Google Optimize. By analyzing and improving your organic traffic strategies, you can optimize your online store for better results.
To analyze and improve, you need to set clear and realistic goals for your organic traffic growth. You also need to monitor your progress and compare it with your competitors. You should also experiment with different strategies and see what works best for your online store. You should also keep learning from your successes and failures and keep improving.
8. Know your audience
Knowing who you are creating it for is essential for creating high quality content. You need to understand your target audience, their needs, preferences, pain points, and goals. You can use tools like Google Analytics, Facebook Insights, or SurveyMonkey to collect data and insights about your audience. You can also create buyer personas that represent your ideal customers and their characteristics.
9. Choose the right format
You need to choose a format that suits your topic, audience, and goal. Some of the most popular formats are blog posts, videos, podcasts, infographics, ebooks, webinars, and case studies. You should also mix up different formats and experiment with what works best for your online store.
10. Write engaging headlines
Writing engaging headlines that capture your audience’s attention and curiosity goes a long way in driving organic traffic to your online store. You need to write headlines that are clear, concise, relevant, and compelling. You need to write headlines that promise a benefit, evoke an emotion, or create a curiosity gap. You can use tools like CoSchedule Headline Analyzer or Sharethrough Headline Analyzer to test and improve your headlines.
11. Provide value and quality
The last strategy is providing value and quality to your audience. You need to write content that is informative, useful, and engaging. You need to write content that answers your audience’s questions, solves their problems, or entertains them. You need to write content that is original, accurate, and credible. You need to write content that is well-structured, well-written, and well-edited.
These are the strategies that you can use to drive more organic traffic to your online store. By implementing these strategies consistently and effectively, you can grow your online store organically and achieve long-term success.
We hope you enjoyed this article and found it helpful. Thank you for reading!
